Sign up for the Kellogg’s Family Rewards and receive the latest and greatest benefits from Kellogg, like exclusive savings, great-tasting recipes, and special offers and promotions. Purchase the KFR-participating products that you love. Easily collect points on those purchases using our three ways. Then redeem your points for awesome rewards. A valid email address is your key to bonus offers, free points, special offers, money-saving coupons, great-tasting recipes and so much more!